Nope. Hopefully that will never ever happen!
I love it when our customers form their own opinion about a wine, regardless of a professional wine critic's rating.
Sure, we're guilty of promoting wine based on ratings. Everyone does. Some customers only buy wines rated 90 or above. Some customers will only buy wines rated by Wine Spectator or Robert Parker. In the end though, we need to trust our own palates. Wine ratings after all are merely the subjective opinion of another human being. Sure, critics taste a lot more wine than most of us, but that doesn't mean they're always right. I've frequently seen two different critics rate the same wine with a variance of 8 or more points! How can that be? Aren't these professionals? It happens more often than you think.
Last week we poured the 2009 Edge Napa Cabernet by the glass, so quite a few customers had a chance to taste it. This wine got a 92 point rating from Wine Enthusiast, but our customers were split over whether they loved it or hated it. I couldn't have been happier. Our customers took a stand and the heck with the critics.
Of course we don't want our customers to get too independent. They should always listen to the opinions of their favorite Wine Market guru! :)
Tom
Tom
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