Tuesday, June 5, 2012

Hey! I thought I liked that wine.

Drinking wine is not just drinking, it's an "experience".  And the psychology behind our wine experiences can be pretty interesting.
Here's an example: take a drive out to one of Missouri's or Illinois' wine regions. It's a beautiful day, you're sitting outside, maybe a band is playing, you're with good friends and/or loved ones, and you're eating good food and drinking wine from the winery. Life is good. So, it's time to leave and you buy some wine to take home - maybe mix up a case. Later that week you select a bottle of a red wine from your recent winery purchase to go with a pot roast.
You pop open the bottle with great anticipations and ... THUD!  Is this the same wine?  Of course it is.  But there are a few elements missing, like the setting, music, company and food. All these "other elements" are a big part of our wine tasting experiences and add to the enjoyment of the wine.
Here I go picking on the poor local wineries again.
But the same holds true when you're experiencing wine on vacation, at a romantic dinner, or even at a special event or party. And the wines can be from California, France, Italy, Spain, etc.
So is there a moral to this story?
Heck, I don't know.
Try this: Just as there are no guarantees in life, there are also no guarantees in wine.
I'm gonna go with that one.

Tom 






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