Wednesday, September 26, 2012

When Is Wine A Good Value?

It seems you can buy wine almost anywhere these days. That can make it tough sometimes on your friendly, local independent wine retailer.
Sam's, Costco, Trader Joe's, Walgreens, even Aldi's is hawking wine at dirt cheap prices. They all have  their gimmicks of sorts. Sam's and Costco sell their wines at razor thin margins so you can buy more of their other stuff. Trader Joe's draws you in with $3.00 "Two Buck Chuck" so that you will consider their other wine selections which trend higher than your average prices. And Aldi's. Well, I looked at the 5 or 6 selections at our local Aldi's and did not recognize a single label. They were all under $4 though.
We generally consider wine to be a good value if it is under $20 retail and of high quality. The high quality part is essential. We spend more time trying to find high quality value wines than anything else here at The Market. A quick physical count shows we have 105 different labels under $20, the lowest prices being a $9 Sauvignon Blanc and a $10 Cabernet. And I can guarantee you every one of those 105 wines is of high quality. Because somebody here tried them before we brought them in.
Cheers to value!

Tom


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